Privacy Policy

1 Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide when using our Service:

• Account Information: Name, phone number, email address, and authentication credentials
• Profile Information: Profile pictures, business information, service descriptions
• Appointment Data: Booking details, appointment times, service preferences, notes
• Business Information: For business accounts — business name, address, working hours, services offered, staff information
• Communication Data: Messages, feedback, and correspondence with us or through our platform

1.2 Information Collected Automatically

When you use our Service, we may automatically collect certain information:

• Device Information: Device type, operating system version, unique device identifiers, mobile network information
• Usage Data: App features used, pages viewed, time spent on pages, appointment activity
• Log Data: IP address, browser type, access times, crash reports
• Location Data: Approximate location based on IP address (we do not collect precise GPS location)

1.3 Information from Third Parties

We may receive information from third-party services:

• SMS Verification Service (Twilio): Phone number verification status
• Authentication Services: Verification of phone numbers for account security

2 How We Use Your Information

2.1 To Provide and Maintain Our Service

• Create and manage user accounts
• Process and manage appointment bookings
• Send appointment confirmations and reminders
• Facilitate communication between clients and businesses
• Verify user identity through SMS OTP authentication
• Prevent scheduling conflicts and manage availability

2.2 To Improve Our Service

• Analyze usage patterns and trends
• Monitor and analyze the effectiveness of our Service
• Detect, prevent, and address technical issues
• Develop new features and functionality

2.3 To Communicate With You

• Send transactional SMS messages (OTP codes, appointment confirmations)
• Respond to your inquiries and provide customer support
• Send important updates about our Service
• Notify you about changes to our terms or policies

2.4 For Security and Legal Compliance

• Protect against fraud, unauthorized access, and security threats
• Comply with legal obligations and enforce our terms of service
• Resolve disputes and enforce our agreements

3 How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 With Other Users

• Clients to Businesses: When you book an appointment, your name and contact information are shared with the business
• Businesses to Clients: Business profile information, services, and availability are visible to users

3.2 With Service Providers

We work with third-party service providers who perform services on our behalf:

• Twilio: SMS delivery for OTP verification and notifications
• Cloud Hosting: Secure data storage and application hosting
• Analytics Services: Usage analytics and crash reporting (if applicable)

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

3.3 For Legal Reasons

We may disclose your information if required to:

• Comply with legal obligations, court orders, or government requests
• Protect our rights, property, or safety, or that of our users
• Investigate potential violations of our terms of service
• Prevent fraud or security threats

3.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4 Data Storage & Security

4.1 Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure authentication mechanisms
• Regular security assessments and updates
• Access controls and authentication requirements
• Regular backups and disaster recovery procedures

4.2 Data Retention

We retain your personal information for as long as necessary to provide our Service, comply with legal obligations, resolve disputes, and maintain business records.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required by law to retain it longer.

5 Your Rights and Choices

5.1 Access and Update

You have the right to access your personal information, update or correct inaccurate information through your account settings, and request a copy of your data.

5.2 Delete Your Account

You can delete your account at any time through the app settings. Upon deletion:

• Your personal information will be permanently deleted within 30 days
• Your appointments and booking history will be removed
• You will no longer have access to the Service

5.3 Marketing Communications

You can opt out of promotional communications by adjusting notification settings in the app or contacting us directly.

Note: You cannot opt out of transactional messages (appointment confirmations, OTP codes) as these are necessary for the Service.

5.4 Data Portability

You have the right to request a copy of your data in a structured, commonly used format. Contact us at privacy@appointly-lb.com to make this request.

6 Children's Privacy

Our Service is not intended for children under 13 years of age (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will delete such information.

7 International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. We take appropriate measures to ensure your information receives adequate protection.

8 Third-Party Links and Services

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

9 SMS and Communication

9.1 SMS Messaging

By using our Service, you consent to receive SMS messages for:

• One-time passwords (OTP) for authentication
• Appointment confirmations and reminders
• Important service notifications

Standard message and data rates may apply. You can opt out of non-essential SMS notifications in your account settings.

9.2 SMS Provider

We use Twilio to send SMS messages. Twilio's use of your phone number is governed by their privacy policy, available at twilio.com/legal/privacy.

10 Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy in the app
• Updating the "Last Updated" date at the top of this page
• Sending a notification through the app or email

11 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

• Privacy: privacy@appointly-lb.com
• Support: support@appointly-lb.com
• Website: appointly-lb.com

12 Regional Privacy Rights

12.1 European Users (GDPR)

If you are in the European Economic Area (EEA), you have additional rights under GDPR, including the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and to lodge a complaint with a supervisory authority.

12.2 California Users (CCPA)

If you are a California resident, you have the right to know what personal information is collected, request deletion of your personal information, opt out of the sale of personal information (we do not sell personal information), and receive non-discriminatory treatment for exercising your rights.

12.3 Consent

By using our Service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.